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PRESS RELEASE

M.I. Industry-Focused Marketing Agency Expands and Rebrands

After 11 years Guruz Media rebrands as Amplify 11

Release Date: Dec. 12, 2019

Since 2009, Guruz Media has been one of the only full-service marketing companies focused specifically on the musical instruments industry. They have helped top global brands and a growing number of musical instrument dealers develop effective marketing, including work in social media, digital ads, video production, website development, and almost every other marketing activity.

Now in 2020, Guruz Media is rebranding as Amplify 11, a new name to better capture what they do — amplifying their clients’ businesses and products. The “11” of course refers to making sure to turn up each marketing effort to 11. This rebranding is part of an expansion by the company to offer more services to musical instrument dealers along with new programs to manage social media efforts, digital ads, and video content expansion.

Guruz Media was initially founded by musical instrument industry veteran, Tracy Hoeft. His experience in the trenches at retail and several instrument brands was the reason the marketing agency focused on marketing to musicians. Tracy and the rest of the Guruz Media team remain as part of the rebrand and expansion as Amplify 11. Meet the team, see samples of their work, and get more information at amplify11.com.

“MI is, of course, my favorite industry to amplify! Our industry has the most beautiful looking and sounding products and we at Amplify 11 love that we can leverage today’s media outlets to let our clients’ message be heard and ultimately, turn more customers into musicians. It’s about getting results from every marketing effort,” explains Tracy Hoeft. “We are constantly exploring innovative ways to make our client’s message distinct above the noise that can be today’s media.”

The Amplify 11 team will be at NAMM 2020, helping over a dozen brands succeed at that show. They will also be available to meet with dealers and brands interested in amplifying their marketing efforts in 2020.


ABOUT Amplify 11
Amplify 11 is a digital marketing agency based in Clearwater, FL that specializes in digital marketing strategy, social media, website design, video production, photography, and more. Learn more at amplify11.com.