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Why You Need To Make Short Vertical Videos Now

headshot of Tracy Hoeftby Tracy Hoeft

March 27, 2021

Digital Marketing , Instagram , Instagram Reels , Social Media , TikTok , YouTube

Why Instagram Reels, TikTok and YouTube Shorts Should be your priority now!

STOP what you are doing and focus on Instagram Reels!

More specifically, the time is now to learn about and get great at short vertical videos. This is a format most credit Vine for creating, but TikTok has made it the talk of social media most recently. Now Instagram has entered the fray with Instagram Reels and the video powerhouse YouTube has a promising platform called YouTube Shorts that also features highly addictive short vertical videos.

Key Points:

  1. Why should I focus on short vertical videos?
  2. Short Videos – Big Reach Potential
  3. Are you ready to prioritize short vertical video?

Why Should I Focus On Short Vertical Videos?

This is an important new customer acquisition channel for you. You can get in front of significantly more people than on the other social media formats. Please read and understand this — it is critical and makes this not just another add-on to Instagram or YouTube.

If you are active in social media, you know that the percentage of your followers who see the content you post continues to decrease. With Facebook, only 5.2% of the people that follow you are going to see your post. If you have 100k followers you can expect Facebook to show your next post to just 5,200 of your followers. So how will you get your content to reach more people? The answer up till now has been to pay for the reach. Facebook and Instagram ads have been the go-to method to increase reach for most and that remains a viable option. But wouldn’t it be great if you could post on social media and have that post seen by people all over the world that are likely to be interested in your post? Not just your followers, but anyone that would be interested? This is what is now available to you with TikTok, Instagram Reels, and YouTube Shorts.

Short Videos – Big Reach Potential

The algorithms used by these purveyors of short vertical video content strive to serve each video to the people that it believes will be most interested. So your reach is no longer restricted to your followers! Don’t miss this — you can reach everyone who might be interested in your content with a video you make tomorrow (or today). It does not matter how many followers you have or don’t have. For most brands, musicians, companies and content creators of any kind this is THE best opportunity for growth to come around in years.

Are you ready to prioritize short vertical video?

I want you to be ready to go right now. This short post is based on the dialogs and Executive Memos that my team and I are sending daily to our clients. I wanted to share this insight on the “why” with everyone who reads our blog and social media in hopes that you can also jump on this opportunity. If you are ready to move from the “Why” to the “How,” we have curated several effective video ideas for Instagram Reels for businesses – see them here.


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