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Amplified Marketing

Digging deep into what is working today in marketing. We discuss specific trends and the tactics to succeed in your marketing efforts.

Digital Marketing, Instagram, Instagram Reels, Social Media, TikTok, YouTube

Instagram Reels Specs: Video Size Ratios, Safe Zones and Optimization Tips

Instagram Reels ā€” Feed View One of the nice benefits of Instagram Reels is that you can also choose to show your Reels to your followers in the standard Instagram Feed. In most cases, I recommend that you take this option. But when you do, you need to understand that the default view is not […]
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Instagram, Instagram Reels, Social Media, TikTok, YouTube

Instagram Reels for Business: 32 Easy, Effective Video Ideas

Instagram Reels is the new top social media priority for businesses. The big question is how can a business consistently and efficiently create content that will work well on Reels? We put together 32 specific ideas on what you can post and how to approach it, so you can grab this opportunity while it is […]
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Digital Marketing, Instagram, Instagram Reels, Social Media, TikTok, YouTube

Why You Need To Make Short Vertical Videos Now

Why Instagram Reels, TikTok and YouTube Shorts Should be your priority now! STOP what you are doing and focus on Instagram Reels! More specifically, the time is now to learn about and get great at short vertical videos. This is a format most credit Vine for creating, but TikTok has made it the talk of […]
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Facebook, Instagram, Instagram Reels, Social Media

Top Priorities on Instagram in 2021

The 5 things you must do to step up your game on Instagram in 2021.

Over a billion people use Instagram each month and as we enter 2021, it is the priority social media network for most businesses. We are all watching TikTok, Snapchat and other rising stars that might be the next big thing, but for most businesses, those are not there yet. Instagram, however, has a large and […]
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Digital Marketing, Facebook, Instagram, Local Marketing

Marketing to Musicians on Facebook

What we learned running over 100 million Facebook Ads Per Year

As a marketing agency that specializes in marketing to musicians, we get a unique insight into what musicians want. Each month we run well over 10 million ad impressions on Facebook and Instagram that specifically target musicians. Thanks to our varied customer base, that included some ads targeting musicians by specific instrument and others that […]
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Digital Marketing, Facebook

The Secret to Discounts on Facebook Ads

6 Tactics to Increase Your Facebook Ad Relevance Score

Would you like a 20% off coupon to buy Facebook ads? Facebook does offer nice discounts to smart advertisers, but it does not come in the form of a coupon. Rather, discounts are all about how you manage what Facebook calls Ad Relevance. To quote Facebook directly, ā€œPeople prefer to see ads that are relevant […]
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Website Design

Is your site ADA compliant?

Chances are that you have had to learn and apply ADA (Americans with Disabilities Act) regulations to your brick-and-mortar store ā€” but what about your website? Many businesses do not realize there are rules that govern their websites and, unfortunately, a number of companies have only learned about Website ADA Compliance thanks to demand letters […]
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