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Marketing for Music Stores

Actionable insights created specifically for musical instrument retailers, with highly usable steps to reach and win with musicians.

Digital Marketing, Facebook

The Secret to Discounts on Facebook Ads

6 Tactics to Increase Your Facebook Ad Relevance Score

Would you like a 20% off coupon to buy Facebook ads? Facebook does offer nice discounts to smart advertisers, but it does not come in the form of a coupon. Rather, discounts are all about how you manage what Facebook calls Ad Relevance. To quote Facebook directly, “People prefer to see ads that are relevant […]
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Digital Marketing, Facebook, Instagram, Local Marketing

Marketing to Musicians on Facebook

What we learned running over 100 million Facebook Ads in 2019

As a marketing agency that specializes in marketing to musicians, we get a unique insight into what musicians want. In 2019, that included us managing well over 100 million ads on Facebook and Instagram that targeted musicians. Thanks to our varied customer base, that included some ads targeting musicians by specific instrument and others that […]
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Facebook, Instagram, Social Media

Top Priorities on Instagram in 2021

The 5 things you must do to step up your game on Instagram in 2020.

Over four billion people use Instagram each month and as we enter 2021, it is the priority social media network for most businesses. We are all watching TikToc, Snapchat and other rising stars that might be the next big thing, but for most businesses, those are not there yet. Instagram, however, has a large and […]
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Website Design

Is your site ADA compliant?

Chances are that you have had to learn and apply ADA (Americans with Disabilities Act) regulations to your brick-and-mortar store — but what about your website? Many businesses do not realize there are rules that govern their websites and, unfortunately, a number of companies have only learned about Website ADA Compliance thanks to demand letters […]
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Digital Marketing, Facebook, Instagram, Local Marketing, Social Media, YouTube

Digital Ads for Music Stores: Where & Why

Running the right ads in the right places for the right reasons

We are in an exciting time for music retailers. Never have there been so many tools for you to reach your target customers affordably. In many cases, the biggest challenge is too many options and understanding which to use and when. Understanding the key ad platforms and how they can best be utilized for marketing […]
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